Key Performance Indicators — YTD 2026
Total Closes YTD
42
+137% growth Jan to Mar
New MRR Added
$81,350
+183% growth Jan to Mar
Current MRR
$260,000
$300K April target
Current ARR
$3,120,000
Annualized run rate
Avg Deal Size
$1,937
+19% since January
YTD Churn
3.5%
March: <1% — record low
Monthly Performance — Visual Breakdown
Closes by Month
New client closes — January through March 2026
New MRR Added by Month
Monthly recurring revenue added — January through March 2026
MRR Growth Trajectory
MRR Progress to April Goal
Starting MRR Jan 1, 2026 through current — target $300K by April 1
$220K
Jan 1 Start
$260K
Current MRR
$300K
April Target
$220K — Jan 1
$260K — Current (86.7% to goal)
$300K — April 1 Target
Monthly Breakdown & Key Highlights
Monthly Sales Breakdown
January — March 2026 detailed performance
| Month | Closes | New MRR | Avg Deal | Notes |
|---|---|---|---|---|
| January 2026 | 8 | $14,000 | $1,750 | Pre-price increase |
| February 2026 | 15 | $27,750 | $1,850 | Price increase mid-month |
| March 2026 | 19 | $39,600 | $2,084 | $2K floor & <1% churn |
| YTD Total | 42 | $81,350 | $1,937 | Trending UP every month |
Key Highlights
Performance indicators and sales intelligence — March 2026
Closes Trending Up — 137% Growth
8 → 15 → 19 closes per month. Consistent acceleration across all three months.
New MRR Accelerating — 183% Growth
$14K → $28K → $40K. Revenue growth outpacing close volume — price increases working.
Price Increases Working — +19% Avg Deal
Average deal size rose from $1,750 to $2,084. $2K floor now established.
March Churn Under 1% — Record Low
YTD churn at 3.5%, but March alone came in under 1% — strongest retention on record.
85.6% Show Rate on Demos
327 leads, 90 booked, 77 showed in March alone — elite top-of-funnel execution.
24.7% Close Rate on Live Calls
Elite-tier conversion. Industry benchmark is typically 10–15% on qualified demos.
March 2026 Pipeline Snapshot
327
Total Leads — March
90
Demos Booked — March
77
Demos Showed — 85.6% Rate